NCR acquires DVDPlay, will convert 1,300 kiosks to Blockbuster Express brand

Caroline Cooper

• 10 Dec 2009

NCR Corp. has announced its acquisition of Campbell, Calif.-based
DVDPlay, which operates approximately 1,300 DVD-rental kiosks in the
United States and Canada. In a news release, NCR says it will convert
the DVDPlay kiosks to add to its Blockbuster Express-branded line of
kiosks and is revising its installation forecasts from 2,500 to 3,800
by the end of 2009. Terms of the agreement were not disclosed.

Alex Camara, vice president and general manager of NCR Entertainment,
says DVDPlay's presence in California, Colorado and Illinois will
allow NCR to extend its DVD-rental reach to new markets, bolstering
its efforts to compete with redbox.

Our acquisition of DVDPlay accelerates NCR's growth in the
DVD-rental business as we expand our operations, technology leadership
and consumer experience in key markets with premium retail partners.
Over the past six months, we've seen tremendous enthusiasm from
consumers and retail partners for our DVD-rental kiosks. We've been
able to deploy quickly and maintain high levels of availability. This
further investment will help us bring our kiosks to even more
consumers in even more locations around the United States, especially
in major markets in California and other parts of the western U.S.

Coinstar Inc., whose redbox brand is NCR's primary competition in the
DVD-rental kiosk market, today announced it has exceeded its forecast
for 20,000 redbox kiosks installed by the end of the year.