Magic Quadrant for Sales Force Automation Published 4 August 2021 - ID G00733926 - 51 min read By Adnan Zijadic, Ilona Hansen, and 2 more The sales force automation market grew 10.9% to an estimated $8.15 billion in 2020. Vendors improved guided selling, activity management and overall platform capabilities. Our evaluation of 16 vendors will help application leaders choose the solution that best meets their sales execution needs. Market Definition/Description Gartner defines sales force automation (SFA) as systems that support the automatio…
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