The proper application of big data technology can provide companies with the advantages they need to outpace the competition. The strategic advantages that big data can provide include identifying a single version of the truth, enabling quick insights, scenario and market simulation, real-time decision making, and organizational memory. Of course, that is not to say that simply adopting big data ensures success. As with any business strategy, best practices of course must be utilized when an organization decides to implement a big data …
Over the past several months there has been a lot of hype around ‘Big Data’, yet many IT professionals are not familiar with exactly what this term means, and particularly what it means for them. Let’s take a moment to examine just what Big Data is, and furthermore, how automation can drive Big Data to achieve successful results. In other words, how can you combine the value of IT Process Automation (actions/responses) with Big Data (insights/results) to really benefit your organization? What is Big Data? Wikipedia defines Big Data as…
A 5-Step Approach to Managing Your Manufacturing Marketing Data Good data is the driving force behind successful marketing. Data can be analyzed to determine what your customers are looking for, what will drive them to purchase, and to establish a best prospect profile. According to a report by GlobalSpec, the primary marketing goals for manufacturers are customer acquisition (43%) and lead generation (29%), with 54% planning to increase marketing spend. However, many firms in the manufacturing industry are overwhelmed with the sheer vo…
Big Data Emerging Technologies 8 big data predictions for 2015 By Bernard Marr Dec 30 2014 Comment 18 66 4 For this post, I’ll be gazing into my crystal ball to predict the moves that big data will make in the coming year. As with all predictions, we have to take those with caution because some of them might not turn out to be true. And of course real game-changing innovation often comes out of left-field and takes even the most vigilant of seers by surprise. So, if something earth-shattering happens in t…
Magic Quadrant for Business Intelligence and Analytics Platforms 20 February 2014 ID:G00257740 Analyst(s): Rita L. Sallam , Joao Tapadinhas , Josh Parenteau , Daniel Yuen , Bill Hostmann VIEW SUMMARY Data discovery capabilities are dominating new purchasing requirements, even for larger deployments, as alternatives to traditional BI tools. But "governed data discovery" — the ability to meet the dual demands of enterprise IT and business users — remains a challenge unmet by any one vendor. Market Definition/De…
Social Plugin