This is the second of a two-part series on mobile conversion. In the first part, we described the most common usability mistakes made in mobile commerce sites and apps, and how to fix them. In this part, we’ll discuss the frontiers of mobile commerce: trends we’re seeing in user tests that may fundamentally change eCommerce. There are an almost limitless number of small usability gotchas that need to be identified and gradually refined in mobile commerce. That process took years on the desktop, and there’s no reason to assume it’ll be a…
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