10 Hot Consumer Trends for 2015
10 Hot Consumer Trends for 2015 Posted by Canada Newswire on Dec 11, 2014 The end of 2014 is approaching, and Ericsson ConsumerLab can now, in the fourth edition of its annual trend report , present the hottest consumer trends for 2015 and beyond. Michael Björn, Head of Research, Ericsson ConsumerLab, says: "The cumulative effect of smartphones becoming part of mainstream society is astonishing. As consumers, we try out new apps and keep the ones we think improve, enrich or even prolong our lives at such a rapid pace that we don…
11 consumer trends for 2015
11 consumer trends for 2015 What will the best brands of the future look like? One agency has made its predictions for 2015. In its trends forecast for the next year, branding agency Landor has made this list of upcoming consumer trends: 1. Megacities spur consumer desire for a stronger sense of belonging. Welcome to the age of megacities and mega-developments. Urban growth is exploding at the seams, growing faster, bigger, wider and taller than ever before. As a result, there’s a rising demand for more distinctive urban environm…
11 Marketing Trends To Watch For In 2015
11 Marketing Trends To Watch For In 2015 The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. Here is what I believe could be some of the most interesting developments next year: Transparency will become the most important tool of marketing . Consumers are going to c…
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