Nokia Siemens to Expand Service Management Through Channel Partners

By Rajani Baburajan
TMCnet Contributing Editor

Nokia Siemens Networks (News - Alert) (NSN) has tied up with four channel partners – KlugCom, P3 Solutions, Subex and Theta Networks – aimed at enhancing its customer base in the service management software business.

The association with the new channel partners is expected to bring new markets and technology, the company said. This will enable NSN associating with more telecom service providers to offer the company’s Operational Support Systems (OSS) and service management software to improve their customer’s service experience.

“It’s a win-win situation for all parties,” said Juhani Hintikka, head of Operations and Business Software Business Unit at Nokia Siemens Networks, in a statement. “In the complex software market, collaborating with other software specialists helps us to address service providers regardless of their network vendor or technology. These new channel partners are focused on delivering service management software that improves the end-users customer experience, which we know can have a big impact on reducing customer ‘churn’.”

Associating with channel partners is an emerging business model for several telecom equipment companies. For NSN, this is an indirect sales channel business model which ensures additional growth in new markets. Through this model, the required sales resources and competences are available to enable growth in new markets.

Indirect channel partners fall under the umbrella of Nokia Siemens Networks Channel Partner (News - Alert) Program, launched in May 2008, NSN said a media statement.

The new solutions and market reach enhances OSS capability within Nokia Siemens Networks. The company has more than 600 network management customers and more than 360 service management installations.

The nature of the association with each channel partner and the objective vary.

For instance, KlugCom will provide the OSS capability to NSN in Latin America. P3 Solutions and NSN are jointly developing software to enhance quality to customers. The software will be sold by both companies. Subex and NSN will put together service management solutions, while Theta Networks will sell the Nokia Siemens Networks provisioning solution.

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